Can The Truth Set Your Profits Free?
Current events give us daily examples of the toxicity of dishonesty in politics, sports, entertainment--and the business world bears high-profile examples of the same. So what is everyone missing? Clearly, broad discussions of ethics and morality haven't done the trick, so I propose that we skip the mushy-squishy stuff and go straight to the bottom line. Here are five ways to use honesty to drive profits: 1. Honesty increases customer retention and sales. Customers who feel l